Understanding Copyright in
Promotional Materials
Communications professionals deal with creative and copyright issues on a daily basis. Often the issues of who owns what is not considered until someone finds out that their marketing plans are being held up because of legal claims or worse, infringement litigation.
This program will focus on the basic understanding of copyright and its general application to communications professionals.
Issues to be covered include:
-Who owns the copyright in the work?
-Can you reuse ad copy for other clients?
-How is it protected and for how long? When is something in the public domain?
-Does the concept of Fair Use protect advertisers?
-When is ownership permission needed and how is it obtained?
Presenter: Philip I. Frankel, Esq. (
Read his bio here)
Bond, Schoeneck & King, PLLC
Location:
The Amos Project, 208 W. Water St., Syracuse, NY 13202Cost:
$20 for PRSA-CNY & PRSSA members if paid before June 1, 2009; $25 for PRSA-CNY & PRSSA members after June 1, 2009; and $30 for non-members. If you RSVP for the event, you will still be billed if you don't show.
Lunch and beverages will be provided as part of the event.If you have any questions, please contact Joe Stabb, Programming Chair, PRSA-CNY, at programming@prsacny.org or 315-886-9544.