Meet and talk with others in the field during an informal and energetic atmosphere.
Topics include current online communications, management, web writing, social media and editorial issues. "Content & Coffee" features panelists who are professionals in this areas.
TOPIC: "WEB ANALYTICS: Can it help you craft content for your web site?"
What's Web Analytics and how can it help you fine-tune your company's web content?
o Web analytics is the measurement, analysis and reporting of website data for the purposes of understanding and optimizing website usage.
o Web analytic professionals measure things like user behaviors, marketing effectiveness, and site performance issues.
So how can this help you?
Our speakers will discuss how they're applying Web Analytic tools to their own sites, and how using it tends to improve usability and site revenues. You'll also learn how to apply Web Analytics to your marketing methods and enhance your site's user experience goals.
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SCHEDULE: Please Note! This is a socializing and networking event, along with our panel.
Speakers go on at 7:30-come earlier to schmooze!
6:30-7:30-Networking and coffee 7:30 PM-9:00 PM - Speakers and Q&A
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SPEAKERS:
Ann L. Poritzky, MBA Marketing, Communications, and Project Management Washington, DC
Anna Bottiglieri Corporate Web Services IFC Corporate Relations Washington, DC
Phil Kemelor Semphonic Tool-independent web and search engine marketing analytics consultancy. Novato, CA
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GUEST LIST
Who's Coming? As of
865834
Because of the large number of invitees -- the responses have been condensed (Use the links to expand any section)
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