Content Strategy: From Losing to Winning Content
Tired of watching your designs become filled with bad content? Ever run into confusion over who "owns" content? Feel like no one is around to make content as well-crafted as your designs? Or do you create great content but feel it isn't appreciated or supported? Then join us for this exciting panel event including HowStuffWorks, AT&T Mobility, UPS, and Brain Traffic.
Bad content is a losing situation for users / customers and businesses alike. But creating good content is hard. This panel will explore the growing discipline of content strategy, including its business and user experience value.
Conal Byrne, Editor-in-Chief, HowStuffWorks
David Forbes, Executive Director of IT Strategy, AT&T Mobility
Richard Sheffield, Managing Editor, UPS and author of The Web Content Strategist's Bible
Kristina Halvorson, President, Brain Traffic
Colleen Jones (Moderator), UX Consultant
Other Details
FREE for 2008 Members, $10 for Nonmembers
6:30 pm - Reception
7 pm - Program
***We fixed the multiple e-mail problem but had to delete RSVPs from Friday Oct. 3. Please re-register, if you can. We're very sorry for the inconvenience.***
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