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| Host: |
Colleen Jones |
| Location: |
User Insight |
| When: |
Monday, February 11, 5:30pm |
Alan Cooper: Post-Industrial Management
2008 MEMBERS ONLY
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Almost everything we know about business we learned in the industrial age, which is now pretty much over. Most products today contain software and most business is managed, mediated and measured with software. Alan Cooper says that now is the time to learn and adopt post-industrial management. Treating software engineers like factory workers and accounting for software programs as though they were refrigerators or soap simply doesn’t lead to business success anymore. Cooper will explain the key points of post-industrial management that you need to master if you want to master contemporary business.
About Alan Cooper
Alan Cooper is a pioneer of the modern computing era. He is credited with creating what many regard as the first serious business software for microcomputers, and his groundbreaking work in software invention and design has influenced a generation of programmers, designers, and business people and helped a generation of users.
For the last 15 years, Alan's interaction design consultancy, Cooper, has helped companies invent powerful, usable, desirable digital products via his unique methodology, Goal-Directed Design. A cornerstone of this method, Personas, has been broadly adopted across the industry. Alan is the author of two industry best-selling books, About Face and The Inmates Are Running the Asylum and is widely known as the "Father of Visual Basic."
Special Reception by User Insight
Enjoy a catered reception starting at 5:30 pm in the South Terraces, courtesy of User Insight. The program will begin at 7 pm sharp in the auditorium.
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